Define Digital and traditional marketing

• Define Digital and traditional marketing Marketing Mix between the past the the future Promote your brand through effective but affordable digital platforms Practice apps and software for designing simple and quick marketing solutions Apply marketing tactics on key social media platforms • Indentify qualities and attributes required in the guest and customer service role especially grooming and etiquette • Explain Communication types and the importance of effective responding to customers’ needs, expectations and complaints

Compare digital and traditional marketing concepts What is each P of the marketing mix represent Register on selected platforms and design and upload marketing ads. Gauge the outcome

Presentation (40%) Written Exam (50%) Attendance (10%)